Marketing lead

Do you live and breathe content strategy, growth metrics and driving conversion? Do you want to join one of London’s most exciting tech start-ups and be part of a talented and friendly team?

Flourish is the world’s leading data storytelling platform. It enables anyone to create beautiful graphics and interactive stories without coding. Since its launch in 2018, more than 750,000 registered users have produced around 10 million graphics, which have racked up more than 20 billion views. Our customers range from leading newsrooms and corporations to NGOs, universities and government departments all over the world.

Our customers include leading newsrooms (such as BBC and FT), major corporates (such as Goldman Sachs and Moody’s), NGOs (Amnesty, Rockefeller) plus universities all over the world.

Following our recent acquisition, Flourish is a proud member of the Canva family.

We’re looking for a marketing lead to join our team, reporting to the CEO.

(Some of) the Flourish and Canva UK teams at our London office

The role

You will oversee our content team and their output, while also focusing on the Flourish funnel to drive more users and more conversion.

  • Drive Flourish’s key growth metrics. Working closely with the product and commercial teams, you will oversee core growth KPIs and ensure we are optimizing for user growth, revenue and profitability.

  • Shape our content strategy. The Flourish marketing and content team’s purpose is to inspire users to create data stories and interactive content. You will oversee the team and its strategy, to ensure our content contributes to our strategic goals.

  • Consolidate our reporting systems. As someone who lives and breathes data and metrics, you will work with our engineering team to ensure that our analytics systems are giving you what you need.

  • Partnerships and events. To increase brand awareness and engage with our users, you’ll oversee creative partnerships and events with customers, users and the wider community.

  • Collaborate with marketing teams across Canva. Canva’s International Marketing group is a diverse and distributed team of marketers who drive user growth, brand awareness, and affinity in 30 priority markets. You’ll partner closely with various teams to support them in achieving their growth objectives and learning from their best practices.

About you

  • You have at least 5+ years of experience in digital marketing/content and relevant management experience.

  • You’re an excellent communicator in written and spoken English, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material. You live and breathe great content and care about getting the details right.

  • You have experience in scaling and developing agile and happy marketing teams to achieve ambitious targets. A natural teammate, with a proven track record of cross-functional leadership and partnership.

  • Strong editorial skills to help with shaping and editing content – with SEO knowledge an extra bonus.

  • Importantly, you’re excited by data visualization and interactive content and the opportunity to bring Flourish to more people.

  • You’re a friendly colleague and you work well in a close-knit team.

    About us

  • Our company: Flourish is a small team combining decades of collective experience in development, data, design, visualization and journalism/publishing. Read more about the team. Since 2022, we’re a proud member of the Canva family.

  • Our team: The Flourish content team sits between the Flourish product and our customers. Our goal is to empower and inspire our users to design with data and improve their data visualization skills. We do this by creating helpful and inspiring blog posts and newsletters and creating content for social media and webinars.

  • Our culture: We’re a friendly and supportive group that values kindness, honesty and fun. We’re open and try new things with enthusiasm. And we’re high-momentum, focused on delivering magical products that our users love. There are a lot of growth opportunities within the team as well as budget for professional development. We socialize as a team at least once a month.

  • Our location: We are largely a UK-based team, with a few exceptions. Our office in Shoreditch is a fun and exciting place to work. Some of our staff work remotely, but for this role we’d like you to be based in the London office the majority of the time.

Our office in Shoreditch has a relaxed and collaborative vibe

Benefits

  • Competitive salary
  • Staff equity plan
  • Flexible hours, and respect for work/life balance (not “startup hours”)
  • 30 days’ annual holiday, plus volunteering time
  • Regular team activities and socials
  • Benefits including budget/time for development and wellbeing
  • Remote working is welcome (the majority of our development team is remote), except for monthly meetings
  • Lots of potential for career progression

To apply

Apply via our hiring platform.

We’re committed to equality and diversity in the tech industry, so we’ll be especially happy to see applications from under-represented backgrounds.

Sorry, but we won’t be able to sponsor visas for this role: please do not apply if you do not already have the right to work in the UK. We are not accepting applications from recruitment agencies for this role.

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