At Flourish, we’re committed to protecting and respecting your privacy. We try to collect the minimum amount of personal information we need to run our services.

This policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

By using our service, you’re agreeing to be bound by this policy.

We may change this policy from time to time, so please check this page occasionally to ensure that you’re happy with any changes. This policy was last updated on 16 Nov 2021.

There are several types of user account in Flourish, as described in our terms and conditions. References to ‘Users’ in this privacy policy include all types of account, unless otherwise stated.

Any questions regarding this policy and our privacy practices should be sent by email to, or in writing to Acre House, 11-15 William Road London NW1 3ER.

Who are we?

We’re Kiln Enterprises Ltd, company number 08825531, registered address Acre House, 11-15 William Road, London NW1 3ER. We run Flourish.

How do we collect information from you?

We obtain information about you when you sign up for access to Flourish, when you use Flourish, and when you sign up for our email newsletter. We also collect any personal information that is in data and code that you choose to upload to our website.

Why do we collect information from you?

We collect the information that we need in order to provide you with access to Flourish. We use your information to administer your account, take payments from you (if applicable), provide you with news and updates on Flourish, information about Flourish goods or services which may interest you, and improve Flourish for you and other users.

What information do we collect from you?

Information you give us

When you sign up for our email newsletter, we collect your email address and company details (if applicable).

When you sign up to Flourish, we collect your Flourish username, display name and email address, plus optional additional information about your company, job role and your intended use of Flourish.

When you pay to use Flourish, we collect and store your billing information (such as address and VAT number). If paying on our website by card, your card information is not held by us; it is collected by third-party payment processor Stripe, who specialize in the secure online capture and processing of credit/debit card transactions.

If you contact us, for example to report a problem or send us a question, we store details of the communication.

We also store any data and code you upload to Flourish as part of your use of the service, which may include personal information.

You are under no obligation to provide any personal information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.

Information we collect about you

When you use Flourish, we collect information on the actions you take, and the time you take those actions. By using cookies, we also collect information such as the type of internet browser you use, though none of this information is stored alongside your personal information - for more information, see the Cookies section below.

With regard to each of your visits to our site we will automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page. You cannot be identified from this aggregate information retained or used for these purposes.
  • any phone number used to call our customer service number or social media handle used to connect with our customer service team.

How do we use your personal information?

We may use information you give to us in the following ways:

  • to carry out our obligations arising from any contracts entered into between you and us, including to process your payments, and to provide you with the information, products and services that you request from us;
  • to provide you with information about Flourish, and other of our services that may interest you;
  • notify you of changes to our services;
  • to ensure in our legitimate interests that content from our site is presented in the most effective manner for you and for your computer; and
  • seek your views or comments on the services we provide.

We may use information we collect about you in the following ways:

  • to administer our site under our terms and for internal operations, including troubleshooting, and, in our legitimate interests, data analysis, testing, research, statistical and survey purposes;
  • to improve our product and site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our legitimate efforts to keep our site safe and secure;
  • for our legitimate interest of measuring or understanding the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them in our legitimate interests and subject to your stated preferences where relevant.

Your choices

You have a choice about whether or not you wish to receive marketing information from us. If you do not want to receive news and updates from us, please click the ‘Unsubscribe’ link in any email, or contact us:

You will continue to receive any essential emails regarding your Flourish account.

Cookies and other technologies

When you visit Flourish, a web server sends a cookie or other similar technology to your computer or mobile device.

Cookies are small pieces of information which are issued to your computer or mobile device when you visit a website and which store and sometimes track information. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to Flourish, and will last for longer.

Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that and your help screen or manual will tell you how to do this. However, you will not be able to take full advantage of our website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user’s computer, cookies do not personally identify users and passwords and credit card information are not stored in cookies.

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website and under our terms with you. They include, for example, cookies that enable you to log into your User account.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us for our legitimate purposes to improve the way our website works, for example, by making sure we have enough capacity for the number of users that we get and ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize, to customize elements of the layout and/or content of pages for you, greet you by name and remember your preferences (for example, your choice of language or region).

Some of the cookies used by Flourish are set by us, and some are set by third parties who are delivering services on our behalf, as detailed below.

Disabling cookies

Most web and mobile device browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.

If you want to disable cookies you need to change your website browser settings to reject cookies. You can learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browser or mobile device. Please note, however, that by blocking or deleting cookies, you may not be able to take full advantage of Flourish.

Cookies from embedded Flourish content

When you embed Flourish content on your website, we do not place any cookies.

Cookies from the Flourish website

The Flourish website places the following cookies.

Flourish cookies

Cookie name: connect.sid
Purpose: Identifies the session for the purposes of log-in status
Type & duration: Persistent

Cookie name: inbound_fields
Purpose: Stores the referrer and landing page
Type & duration: 30 days

Google Analytics cookies

Cookie name: _ga
Purpose: Measuring site usage with Google Analytics
Type & duration: 2 years

Creator: Google
Cookie name: _gat
Purpose: Measuring site usage with Google Analytics
Type & duration: 10 minutes

Mouseflow cookies

Cookie name: mf_[session]
Purpose: Identifying the browser session
Type & duration: Expires at session end

Cookie name: mf_user
Purpose: Establishes whether the user is a returning or first-time visitor
Type & duration: 90 days

Web storage

We use a third party utility, Helpscout‘s Beacon, to allow you to contact us from the Flourish websites and present documentation relevant to the page you’re on. This uses web storage (in particular local storage) to store information about you and data that might be useful for providing support. The local storage keys are:

Local storage key: persist:hs-beacon-[Beacon ID] Purpose: Identifying token and details of Helpscout usage Type & duration: Local storage, no expiry date

Local storage key: persist:hs-beacon-message-[Beacon ID] Purpose: Information about any current draft message Type & duration: Local storage, no expiry date

Who has access to your information?

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

We may disclose aggregate statistics about visitors to business partners, suppliers, sub-contractors for performance of the contract with you, and prospective purchasers of Flourish, but these statistics will include no personally identifiable information.

We may record Free Users’ screen sessions using the Mouseflow tool. This may include code, data and text that you have uploaded to the service but does not include other personally identifiable information. You can view Mouseflow’s security policies and choose to opt out of Mouseflow tracking.

We share your personal information with third parties who help us improve Flourish: processing transactions (Stripe, our payments processor), managing support requests (Helpscout, our customer support partner), and storing information on how you use the service (Pipedrive). We share the minimum amount of personal information required to perform these functions, and these third parties will only use your information to the extent necessary to perform these functions.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganization, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps to ensure that your privacy rights continue to be protected in accordance with the terms of this privacy policy.

Public profiles, projects and templates

When you create an account on Flourish, this will generate a public user profile that will include: your username and name as supplied to Flourish; links to any publicly visible projects and templates; plus any additional information you choose to add to your profile.

For users on Free and Personal accounts, all templates that you upload will be available for use by all Users.

Flourish may contain links to other websites run by other organizations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit.


When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information is encrypted.

While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

How do we store your information?

Except where otherwise expressly agreed, your personal information which we collect is sent to and stored on secure servers within the European Economic Area (EEA). This storage is necessary in order to process the information.

Personal information submitted may be transferred by us to our other offices and/or to the third parties mentioned in the circumstances described above (see “Who has access to your information”), which may be situated outside the EEA and may be processed by staff operating outside the EEA. The countries concerned may not have similar data protection laws to the EEA.

Where personal data is transferred in relation to providing our services, we will take all steps reasonably necessary to ensure that your data is subject to appropriate safeguards, such as relying on a recognized legal adequacy mechanism which may include entering into EC approved standard contractual clauses relevant to transfers of personal information (see ) and ensuring that your personal data is treated securely and in accordance with this privacy policy.

By using Flourish, you agree to this storing, processing and/or transfer.

How long do we keep your information?

If you ask us to delete your account, any project or profile information, plus any templates created by you that are not being used by other users, will be deleted immediately. However, templates created by you that are already being used by other users may continue to be available to those users.

If we delete your account for other reasons - such as a missed payment on a paid account - we will continue to store all projects, profile information and templates for a minimum period of 2 years after closure of an account, in order to allow the account to be reactivated without any data loss. We reserve the right to delete all templates, profile information and projects at the end of this period, or sooner on request from the company administrator who controls the account.

Your rights

You have a choice about whether or not you wish to receive information from us, and we will not contact you unless you have given prior consent. If you do not want to receive news and updates from us, please click the “Unsubscribe” link in any email, or contact us: (You will continue to receive any essential emails regarding your Flourish account.)

You have the right to ask for a copy of the information we hold about you. To request this information, contact us at

You also have a right:

  • to request the rectification or erasure of your personal data held by us;
  • to withdraw your consent to the processing of your personal data and request that we cease processing your data;
  • to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
  • to request that your data be transferred to a third party.

The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, you can correct this in the Flourish app on your Settings page, or by contacting us at

If you are unhappy with the way we have handled your information, you also have a right to complain to a supervisory authority. Our supervisory authority is the UK Information Commissioner.

Contacting us

Please submit any questions or comments you have about this privacy policy or any requests concerning your personal data by email to or write to us at: Kiln Enterprises Ltd, Acre House, 11-15 William Road, London NW1 3ER.