Flourish: Your data, beautifully told

At Flourish, we believe stories shape how we see the world, and data gives those stories the clarity and depth they need to resonate. That’s why we’re passionate about making data storytelling accessible to everyone – not just data experts. By turning complex data into beautiful, engaging visualizations, we empower people to tell stories that inform, connect, and inspire.

As we’ve grown alongside our incredible community of storytellers – from joining the Canva family to reaching newsrooms, classrooms, nonprofits, businesses, and creative spaces around the world – we’ve evolved in ways we couldn’t have imagined. That growth inspired us to take a fresh look at how we present ourselves. Today, we’re excited to share the result: a refreshed brand that reflects who we are and who we aspire to be.

The opportunity to reimagine

A brand is more than just a look; it’s an extension of our mission and a promise to the people we serve. For us, the need for a refresh became clear as our early branding – essential at launch – began to feel like an early sketch of a more refined vision.

We started by listening, holding conversations with our team and our users. We wanted this refresh to feel collaborative, ensuring our community could see themselves in the results. The result is an identity grounded in our core pillars: Human, Truth, and Magic – a brand that celebrates the stories our users tell, the integrity of our ethos, and the magic of data storytelling in Flourish.

The heart of the new brand

Staying true to our mission of empowering the world to tell stories with data, we set out to celebrate the creativity and impact of the stories you bring to life in Flourish. These stories became our guiding light as we reimagined every aspect of our brand identity – from the logo and color palette to graphic elements, tone of voice, and messaging. Each detail was thoughtfully designed to reflect the vibrant and dynamic spirit of data storytelling, ensuring our refreshed identity aligns with and amplifies the meaningful data stories you create.

Our logo

The new logo embodies the clarity we strive to bring to complex data. Inspired by our iconic Flourish Radar template, it is a nod to our origins in data storytelling and our passion for making powerful, engaging visualizations available to all.

Our palette

Striking a balance between bold and approachable, our refreshed color palette is designed to empower every user to tell any story. With accessibility at its core, it provides a versatile foundation that adapts seamlessly to diverse storytelling needs – from corporate reports to creative campaigns.

Visual elements

Rooted in our UI and the art of data storytelling, these design details celebrate your creativity and the stories you bring to life. Inspired by the clarity of great charts, they embody the beauty and power of data, adding consistency, focus, and a spark of magic to everything we create.

Our website

Our new website is your go-to destination for all things Flourish, with improved navigation, industry-specific pages, and a redesigned homepage that makes it easier than ever to find inspiration, resources, and tips to elevate your data storytelling journey.

Flourish editor

The editor remains the powerful, intuitive space you know and trust, with the same storytelling magic and functionality at its core. Now, it has a fresh look that feels unmistakably Flourish — designed to spark creativity and make it an even more inspiring space to bring your data to life.

Looking ahead

For us, this refresh is so much more than a fresh coat of paint. It’s an exciting evolution of who we’ve always been at heart: human, truth-driven, and yes, magical!

As we look ahead, we’re excited to keep pushing the boundaries of what’s possible in data storytelling. Our vision is for a future where anyone — creatives, educators, data enthusiasts, and beginners alike — can effortlessly transform complex data into powerful, engaging narratives.

Thank you for being part of this journey with us. Your stories inspire us every day, and we’re honored to be the platform that brings them to life. We can’t wait to see what you create next!