Effectively visualize
proportions with pictograms
Pictogram charts use repeated icons to represent values, making numbers feel more relatable and easy to grasp. They're perfect for showing proportions or counts in a visually engaging way.
With Flourish, you can build and customize pictograms in seconds – no code needed. Just choose your icon, upload your data, and go.
USE CASES
Visualize your data with purpose
Use icons to spark instant recognition and emotional connection
Visualize demographic data
Display demographics using figures to represent different segments and make statistics relatable.
Simplify survey results
Transform survey data into engaging pictograms that highlight key insights through visual metaphors.
Breakdown categories visually
Differentiate subcategories using relevant icons that immediately convey meaning to viewers.
FEATURES
Everything you need to create pictogram charts
Powerful features that make data visualization easy and beautiful
No coding required
Create beautiful visualizations without writing a single line of code. Our intuitive interface makes it easy.
Interactive elements
Add tooltips, filters, and animations to make your visualizations interactive and engaging.
Responsive design
Create immersive data stories that adapt to any screen size for a consistent experience across all platforms.
Upload custom icons
Bring your own SVG icons – from emojis to icons, to make your pictogram feel more personal and relevant.
Flexible design options
Switch between filled or hollow icons, play with colors, and tweak legends so your chart looks just right.
Clear legends and labels
Add simple, customizable legends and labels that make your chart easy for everyone to understand.
Multiple bars
Easily create multi-category pictogram bar charts to compare values across groups. Ideal for showing frequency or volume with repeating icons.
Waffle chart
Build waffle-style pictogram charts to represent percentages, progress, or share of total. Great for showing part-to-whole relationships in a clean format.
Ratings chart
Design interactive ratings charts using pictogram icons like stars, hearts, or squares. Perfect for surveys, reviews, or feedback summaries.
RESOURCES
Data visualization resources
Tips, guides, and resources to make your interactive pictograms even more effective
Frequently asked questions
Pictograms work best for simple data that benefits from visual metaphors – think demographics, survey results, or statistics where icons immediately convey meaning and cross language barriers.
Flourish provides built-in icons, or you can upload custom ones via the Icons data sheet. For clarity, stick to 1-3 icon types per chart – too many different icons confuse rather than clarify your message.
Flourish offers a free plan that’s perfect for exploring interactive data storytelling. You’ll get access to the full range of visualization types available in Flourish (including pictograms), unlimited projects, full privacy for your unpublished work, plus helpful support resources.
If you’re an individual creating presentations and reports, our Presenter plan might be the right fit. It includes access to the Flourish app within Canva, along with image and SVG export options for your visualizations.
And if you’re ready to create fully branded visuals without attribution, collaborate across teams, connect your systems via API, and unlock advanced storytelling features like scrollytelling, our premium plans are designed for you. Reach out to our team to find the best option for your business.
Once you publish your Flourish visualization, you’ll get a responsive embed code you can paste anywhere HTML is supported – from WordPress and Medium to custom CMS platforms. Your chart will look great on any screen size, no extra setup needed.
Every project also comes with a unique URL, so you can easily share your work on social media or link to it directly.
Yes! Flourish works seamlessly with Canva – either from the Flourish interface or directly via our app in Canva. You can easily bring data to life with interactive visuals, all without breaking your design workflow.
You’ll need a Presenter plan or higher to add Flourish visualizations to a Canva design.
Yes! On a Presenter, Publisher, or Enterprise plan, you can download your finished projects as PNG, JPEG, or (in most cases) SVG files. These formats are perfect for adding charts to reports, presentations, social posts, or anywhere you need a static version of your visualization.
We also have a help doc on how to create looping, autoplaying Flourish stories – a great alternative to GIFs if you need an animated visual for your website.
